Dr. Ghalia Boustani · Retail and pop-up expert · Paris
Better Call Ghalia.
20 minutes with the retail expert who wrote the books on pop-up stores. Ask anything about your pop-up, your boutique or your team.
- 20 minutes
- €350
- Video call
- Written summary within 24h
Limited calls each week.
Brands I have worked with
What you can ask me
Bring the question that keeps you up at night.
Is my pop-up concept worth the budget?
Which location, and how long should it run?
Why does my boutique get visitors but not sales?
How do I train a team that is not qualified enough?
What should my store team stop doing tomorrow?
How do I open my first store after selling online or wholesale?
How should my brand behave in a Paris, London or Riyadh store?
What is my store telling customers that I cannot see?
20 minutes · €350 · summary within 24h
Video
Hear how I think.
How it works
Three steps. No effort on your side.
- Step 1
Book and pay
Pick a time that suits you and pay when booking.
- Step 2
Answer 3 short questions
So I can prepare on your situation before we talk.
- Step 3
We talk for 20 minutes
Then you get my written summary with your next step within 24 hours.
Limited calls each week.
What you get
Everything included in your €350.
The 20-minute call
A focused video call with me on your pop-up, your boutique or your team.
My preparation before we talk
I study your answers and your question, so we start with substance.
The written summary
Within 24 hours: my advice and your clear next step, in writing.
Your €350 credited
If we work together on a bigger project within 30 days, the call is credited.
After the call, if it makes sense, I can propose advisory work for your brand.
Testimonials
What people say about my sessions.
5/5 · 11 reviews on Topmate
"Ghalia Boustani's session on Decoding Retail stood out for its depth and clarity. She approached retail and experiential design through a research-driven, almost scientific lens that felt both fresh and highly relevant. In just one hour, she delivered an impressive amount of insight, all grounded in real customer behavior. I left with a completely new way of thinking about the role of experience in retail."
"A fascinating and highly insightful webinar. Having managed the Asian markets for Chanel nearly 30 years ago, it was particularly rewarding to see how these retail landscapes have evolved while retaining their unique cultural identities. Thank you for such a thought-provoking session."
"This was a wonderful session. Inspiring, insightful, warm and welcoming environment created that reached right through the screen. Didn't want it to end! Incredibly valuable real-life examples illuminating incisive and hyper-relevant topics."
"I am sending a quick note to say how informative yesterday's Decoding Retail webinar was. Ghalia did an amazing job bringing together industry veterans and experts (such as Richard Honiball, Elisa Servais and Alexandra Betts) to provide insight from multiple perspectives."
"What an amazing experience. Ghalia's knowledge and experience made for an event that was like no other."
"The presentations were very insightful, with excellent global examples to support the points being made. It has been such a long time since I got so much value from a webinar!"
Credentials
I wrote the books on pop-up retail.
Dr. Ghalia Boustani, PhD. 20 years in fashion and luxury retail: store operations, brand strategy, product development, consulting and research. My focus on pop-up and ephemeral retail is the result of all those years across retail, not a narrow niche. My expertise was not only acquired on the job. It was built deliberately, by learning and unlearning, to master one field.
Ephemeral Retailing
Routledge
Pop-Up Retail
Routledge
Understanding Pop-Up Stores through Passion and Practice
Routledge
A Fashion Retailer's Guide to Thriving in Turbulent Times
Routledge
Fashion Marketing: The Contemporary Marketing Mix
Book chapter
EBE Framework
Creator. Published in Marketing Review St.Gallen, issue 5/2026.
RETHINK Retail
Top Retail Expert 2026.
Retail Focus (UK)
Columnist.
Has taught at
London College of Fashion · Sotheby's (London) · Goldsmiths · University of Manchester · Glion Institute of Higher Education · Sup de Luxe · ESSCA · ESCE · EDC · ESMOD Beirut and Istanbul · USJ · NDU
Why 20 minutes is enough
Most retail problems show a visible symptom.
I follow retail every day: on the shop floor, in how stores are set up, and online in what customers say.
So I walk into a store or a pop-up and see in minutes what others miss. A detail, a service failure, a strategic mistake.
Your question works the same way. With preparation, 20 minutes is enough to name the real issue and your next step.
And the call tells you honestly whether you need more, or not.
20 minutes · €350 · video call
FAQ
Questions before you book.
Is it really 20 minutes?+
Yes. I prepare before we talk, so we start on your question from the first minute. Twenty focused minutes go a long way.
What can I ask?+
Anything about your pop-up, your boutique, your store operations or your team. Concept, location, layout, service, staff, launch.
What if my question needs more time?+
Then I will tell you honestly. If we decide to work together on a bigger project within 30 days, your €350 is credited.
Which languages?+
English, French or Arabic. You choose.
How do I pay?+
You pay €350 by card when you book, through the secure booking calendar below.
Can I cancel or reschedule?+
You can reschedule using the link in your booking confirmation email. If you book a call and do not show up, no refund is issued.
What happens after the call?+
Within 24 hours you receive a short written summary of my advice and your next step.
Book your call
Choose your time.
20 minutes · €350 · limited calls each week
Payment is taken securely when you book. EN · FR · AR.